Rich World Wide Enews Articles

In this issue: Cold Calling Approaches

Rich Enterprises, Inc provides marketing services to companies seeking new business growth. Our services help companies increase their sales pipeline with new prospects and long term customers.

Our services can include appointment setting, lead generation, and business development through cold calling telemarketing.

Cold Calling Approaches

Will sales reps cold call and learn to like it? Yes, if shown that cold calling is effective in gaining access to decision makers and key players.

The sales person needs to learn to approach cold calling differently -- and should use cold calling to cultivate an internal referral and not to initially call the key player. Why not?

A survey* of senior executives was conducted to determine under what circumstances they would respond to a contact from an unknown salesperson.

Responses showed that eighty percent (80%) of senior executives are unlikely to ever respond to an inbound sales call. Not great odds. Other than golf, not many people enjoy an effort that yields such disappointing results.

The executives surveyed further indicated that the most likely way to gain access to them is a referral from someone inside their own company. Eighty-four percent (84%) will always or usually respond to an internal referral.

About Rich Enterprises, Inc.

Melissa Landis
Rich Enterprises, Inc.

Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must not only maintain, but must always seek new revenues and opportunities in order to succeed.

Our sales team is anxious to provide information about products, pricing, and answer your questions. Rich Enterprises, Inc. is responsible for a wide range of sales outsourcing services and looks forward to creating a sales solution and program that best suits your needs.


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