Rich World Wide Enews Articles

In this issue: Commercial Marketing Works

Rich Enterprises, Inc provides marketing services to companies seeking new business growth. Our services help companies increase their sales pipeline with new prospects and long term customers.

Our services can include appointment setting, lead generation, and business development through cold calling telemarketing.


Commercial Marketing Works

B2B marketing works and is effective for many reasons as well as necessary for company growth. It would be great if new business would come to us with little or no effort but realistically all businesses have to acquire new avenues for growth.

Successful marketing programs can involve multiple people to create a larger feel to the sales process. One sales person can make the initial call, the second sales person can close the sale and the final sales team member can verify the final details. Involving the sales team can give the prospect a sense of comfort knowing multiple people care about their business.

Commercial telemarketing is continual direct marketing. The greater the flow of calls performed on a regular schedule, the greater the inflow of leads and appointments you will have. Call tracking with detailed metrics should be performed weekly to ensure marketing progress.

Marketing programs can be done many ways:

Phone - telemarketing programs both cold and warm calls

US mail - Direct mail pieces in combination with follow-up calls

Website / Online - Create a go to place for businesses that need your services. Be the industry expert with great information.

Using these aspects of marketing are guaranteed ways to get your telemarketing program underway and yield good results. Work on your marketing plan to ensure your program is on target and giving your business the best bang for your buck.

Have you evaluated your commercial marketing program? Is it effective? Are you yielding the results need to reach your sales goals?

We have many programs that fit the commercial market. Our programs include, cold calling, warm calls, follow-up calls, market research, lead generation and appointment setting.

Check us out: www.richworldwide.com