In this issue: Does cold calling work?
Rich Enterprises, Inc provides marketing services to companies seeking new business growth. Our services help companies increase their sales pipeline with new prospects and long term customers.
Our services can include appointment setting, lead generation, and business development through cold calling telemarketing.
Does cold calling work?
I have to say yes!
Cold calling is effective way to gain access to decision makers and key player executives. Sales people need to approach cold calling differently -- and should use cold calling to cultivate an internal referral and not to initially call the key player. Why not?
A survey of senior executives was conducted to determine under what circumstances they would respond to a contact from an unknown salesperson. Responses showed that eighty percent (80%) of senior executives are unlikely to ever respond to an inbound sales call. Not great odds. Other than golf, not many people enjoy an effort that yields such disappointing results.
The executives surveyed further indicated that the most likely way to gain access to them is a referral from someone inside their own company. Eighty-four percent (84%) will always or usually respond to an internal referral.
Can you use cold calling for other business contacts? Yes. Many contacts that are in the industrial type business conduct business via phone or email.
Rich Enterprises Inc provides marketing services that include: cold calls, warm calls, lead generation, appointment setting as well as market research. Not every business needs all types of marketing services. Contact us to create your next marketing program at (888)443-5247