In this issue: Increasing Your Sales Pipeline
Rich Enterprises, Inc provides marketing services to companies seeking new business growth. Our services help companies increase their sales pipeline with new prospects and long term customers.
Our services can include appointment setting, lead generation, and business development through cold calling telemarketing.
Increasing Your Sales Pipeline
Maintaining a sales pipeline in business will ensure that your business has a steady flow of new clients. Keeping a continual flow of new prospects in your pipeline takes in-depth planning and organization.
Most businesses do some type of marketing to increase their path within their market. Choosing the right marketing road is the first step to building your sales pipeline.
Second- Decide how to initiate the first contact. Are you going to send a direct mail piece or perhaps an email blast with a brief description of your products or services?
Third- Plan to follow-up with contacts that received the 1st round marketing piece. Making 2-4 attempts of follow-up calls and leaving voice mails when available helps with brand recognition and future business.
Contacts may not have a need for your services now but a nice marketing brochure and follow-up call will go along way with future customers.
Fourth-Use your initial marketing plan for information gathering as well as company introductions. Maybe the company that you want to do business with only selects vendors at certain times of the year. Use your follow-up call to acquire vendor selection cycles and other necessary information to create future, long-term business.
Finally-Review your metrics for increasing your business sales pipeline. If your team is able to make connections but not able to close sales, it might be time for a marketing shake up. Plan for staff training either in a group setting or one-on-one to keep your team fresh with new approaches and industry updates.
Keeping your sales pipeline full is a full time job.
Do you need help filling your sales funnel?
Rich Enterprises Inc has helped many businesses fill their sales funnel with new prospects that become long term business customers.