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In this issue: Incorporating Industry Lingo into Sales Presentations

Rich Enterprises, Inc provides marketing services to companies seeking new business growth. Our services help companies increase their sales pipeline with new prospects and long term customers.

Our services can include appointment setting, lead generation, and business development through cold calling telemarketing.

Incorporating Industry Lingo into Sales Presentations

How important is lingo to a business?

In the sales business, we all need to learn to talk-the-talk and walk-the-walk if you want to do business within certain industries.   


How can you become educated on certain businesses and learn the language associated within that industry to incorporate into your presentation?


Here are some ideas:

  • Industry selection-Choose the industry/niche you want to do business with.
  • Homework-research companies offerings, Management bios, press releases and over all web research for that industry.
  • Events-Attend tradeshows or webinars for the industry you want to do business with-this will allow you to hear others using the appropriate terms and language. If you are unfamiliar with a term, ask questions. People typically like to talk about their profession, especially to someone that shows an interest.

After you have completed your research, incorporate the new lingo into your sales presentation. Whether you are presenting at a webinar or putting together a complete program for a marketing campaign, your new language will provide a foot in the door.


Incorporate the newly acquired jargon into your conversations, presentations and any printed material associated with your marketing campaign.  


Being prepared by learning the lingo about the industry you would like to do business with- will provide you trust and rapport with prospective and current clients.  


Sales is a great profession and doing your homework will provide a seamless successful experience and a long term business relationship with new prospects.

About Rich Enterprises, Inc.

Melissa Landis
Rich Enterprises, Inc.

Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must not only maintain, but must always seek new revenues and opportunities in order to succeed.

Our sales team is anxious to provide information about products, pricing, and answer your questions. Rich Enterprises, Inc. is responsible for a wide range of sales outsourcing services and looks forward to creating a sales solution and program that best suits your needs.


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