Rich World Wide Enews Articles

In this issue: In-house or outsourcing your campaign

Rich Enterprises, Inc provides marketing services to companies seeking new business growth. Our services help companies increase their sales pipeline with new prospects and long term customers.

Our services can include appointment setting, lead generation, and business development through cold calling telemarketing.

In-house or outsourcing your campaign

Which is best for you?


Although many companies find that outsourcing their lead generation function to a professional B2B telemarketing firm is more efficient and effective, some companies prefer to utilize in-house resources, and own the process themselves. At the same time, while in-house lead generation can be relatively inexpensive, building an effective in-house capability involves unique challenges. For example:  


Did you know that fewer than 1.5% of applicants are actually qualified to do the professional B2B lead generation job, even if they've been effective in the field sales job? And identifying good candidates is virtually impossible unless you know what to look for. Turnover is high, and training and development programs designed for traditional consumer-oriented telemarketers are inappropriate, if not outright damaging, in B2B sales.  


Likewise, if you want your salespeople to generate their own leads and appointments, they need to know what really works.

Market positioning and strategies that work in other media simply don't work in the appointment-setting environment. If you're going to get an appointment with a President or CEO, you should know what to say, and how to say it.  


We have a full team of seasoned marketers. Let us help with your next marketing program (888)443-5247.

About Rich Enterprises, Inc.

Melissa Landis
Rich Enterprises, Inc.

Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must not only maintain, but must always seek new revenues and opportunities in order to succeed.

Our sales team is anxious to provide information about products, pricing, and answer your questions. Rich Enterprises, Inc. is responsible for a wide range of sales outsourcing services and looks forward to creating a sales solution and program that best suits your needs.


Contact Us