In this issue: Selling to Logical Buyers
Rich Enterprises, Inc provides marketing services to companies seeking new business growth. Our services help companies increase their sales pipeline with new prospects and long term customers.
Our services can include appointment setting, lead generation, and business development through cold calling telemarketing.
Selling to Logical Buyers
Identifying the type of buyer that you have can help you prepare a marketing program that works for everyone.
Buyers base their decisions on many different factors but many companies that are seeking new purchases, consider if a new company makes sense or is it logical to make the change.
Once you have identified that are you dealing with a logical buyer, cater your sales presentation to their decision making style.
Logical buyers consider more than just how they feel about a purchase. They will also consider pricing and how to incorporate something new into their operations.
Help your logical buyer make sense of their purchase. Ask questions such as:
- What keeps you awake at night?
What is your pain point?
Is price is a contributing factor?
If price is the big deciding factor for your logical buyer, offer incentives for making a purchase today.
Logical buyers tend to ask detailed questions and consider all factors before making a decision.
What kind of buyers do you have for your business? Do you need help finding the best industries to market for your company?
Contact us to set up your next marketing program that incorporates target marketing. (888) 443-5247.