Rich World Wide Enews Articles

In this issue - Soft selling

Rich Enterprises, Inc provides marketing services to companies seeking new business growth. Our services help companies increase their sales pipeline with new prospects and long term customers.

Our services can include appointment setting, lead generation, and business development through cold calling telemarketing.

Soft selling

What is soft selling? Soft Selling is a persuasive, low-pressure method of selling or advertising. In sales, we need to approach each prospect with integrity and compassion. No longer does the arm twisting sales process work.


The overly aggressive sales pitch is not what is going to bring business to you. A great product or service, business ethics and customer service is what will bring you long term business customers and fill your sales pipeline.  


Soft selling focuses on the relationship-building aspect of sales. Soft selling may work in some industries and not in others. Analyze your client base or future prospects and apply appropriate sales techniques for needed industries.  


Using a soft sell approach to sales does not mean that you are passive; it means that you are taking a rapport building approach to sales. Use a friendly like tone with customers to create an engaging conversational type relationship with future prospects.


Listen to key words and phrases during conversations with new prospects. Use your past conversations with new prospects to create future programs to use in future soft selling techniques.  


Do you need help determining what type of selling works best for your industry? Let us help. Contact us for more information at (888) 443-5247



About Rich Enterprises, Inc.

Melissa Landis
Rich Enterprises, Inc.

Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must not only maintain, but must always seek new revenues and opportunities in order to succeed.

Our sales team is anxious to provide information about products, pricing, and answer your questions. Rich Enterprises, Inc. is responsible for a wide range of sales outsourcing services and looks forward to creating a sales solution and program that best suits your needs.


Contact Us