In this issue - Turning cold calls into hot leads
Rich Enterprises, Inc provides marketing services to companies seeking new business growth. Our services help companies increase their sales pipeline with new prospects and long term customers.
Our services can include appointment setting, lead generation, and business development through cold calling telemarketing.
Turning cold callings into hot leads
Picking up the phone to speak with total strangers about your business is a tough job. Courage and confidence are the first steps to this process. How can you turn these cold calls into hot leads? Here are a few tips to making this process easier.
1. Plan for cold calling. First, locate your target industry. Next make a list of companies, decision makers and contact information. Do your homework. Finally, go to the company's website to make yourself familiar with their business and possible needs.
2. Goals. Set goals and plan to make the initial call to set the appointment and then conduct the meeting at a later, scheduled time. The scheduled meeting will allow you 15-20 minutes to introduce yourself, the company and your product or service.
3. Call during business hours. The best time to reach a prospect is generally first thing in the morning before meetings and appointments. If you are not familiar with your prospects daily schedule, ask questions. When is a good time to reach you? Mornings or afternoons? Is it better to call you mid week, after hectic Monday? Be flexible and accommodating. After all, you are seeking their business.
4. Grab their attention. Generally speaking you will have approximately 10 seconds to grab the prospects attention. They are not expecting your call and you must be prepared to peak their interest instantly.
A 10-second introduction is enough to briefly speak with someone on the phone or stand up in front of a group. In this amount of time you can describe what you do, who you are and what products or services you offer.
With cold calling, you are facing a firestorm of rejection for every spark of interest you ignite. Many accomplished marketers still tremble at cold calling. With a clear plan in place, cold calling leads to appointments that bring long term business success.
Rich Enterprises Inc has a team of seasoned marketing professionals that love to cold call.
Let us drive your next marketing campaign (888)443-5247.